Case Study

CVCFL.com

Cardiac and Vascular Consultants (CVC) is the premier cardiology and vascular practice in Lake, Sumter, and Citrus Counties as well as the surrounding areas in the USA. The practice was established in May of 2011 and has grown to serve patients in their communities and local area hospitals.

Their practice focuses on leadership in the fields of cardiology and vascular medicine. Their specialists’ exceptional training and years of hands-on expertise often translate to faster recovery times and less discomfort for patients.

Their Mission is to provide compassionate, comprehensive, medical care and maintain the highest level of service and confidence for their patients.

scope of Project

Strategy

Web Design and Development

Social Media Marketing

Credits

Amith B V

The Challenge

They required a complete redesign and development of their main website www.cvcfl.com as well as required minor updates and changes on their sister sites https://curelogicswoundcare.com & https://tricountyhealthllc.com. The challenge was to create a warm, inviting website that highlights the practice and their health care providers in addition to providing details about their various procedures & services as well as individual pages for their Specialist doctors and their bios. Cardiac and Vascular Consultants has branches in 4 locations in addition to their sister branches mentioned above. These locations and procedures performed in them needed to be highlighted and displayed with navigation directions to each of them. They also requested a page to post vacancies ( Career Page) and a blog page, to post updates and articles.

In addition to these requirements, the website would further have to be Search Engine Optimised as well as Marketed on Various Search Engines to bring in visitors and increase traffic and engagement once completely developed (SEM).

The outcome

We developed a multifaceted inviting website for the practice. It encompassed every requirement including individual pages designed for unique services, providers, and locations as well as a page to display their Facebook wall and their google reviews. We created a careers page as well as a blog section.

The website was meticulously Optimised for Search Engines and marketed for a period of 90 days post-production of the website. The new and improved website was found to generate increased or higher scores on all SEO metrics as compared to their previous website.

The Strategy

The initial discussions on the website led us to fix, the goals, objectives, vision, and value for the website. Further, once all the requirements were fixed we got to collect more information on the practice and its various services, providers, and locations as well as social profile and analytic tag credentials for integration.

WordPress was chosen as the platform on which to develop and a suitable template was installed to form a base on which we would further design and build.

The Process

DESIGN

After deliberations with the client team, JlionMedia zeroed in on the vision for the website. This included deciding on the appropriate pages for the website and various sections within each page such as the Home page and Our Practice Pages. Once the website was conceptualized it was time to add color and type into the mix. Appropriate tones and text were chosen for the website and thus began the development of the website.

The Process

DEVELOPMENT

The entire website was built on the WordPress Platform accompanied by a number of plugins such as the Elementor Page Builder, Contact Form 7, and more. A suitable blank template was chosen and installed on the website initially. Custom sections and pages were built into the theme and it was styled with the tones and type chosen for the website. Further dummy placeholder text and images were added to emulate the website in its entirety. This draft of the website was internally showcased for further feedback.

Final updates were made to the design and replaced with live content and photos. Once all the content was uploaded, Back End Tasks such as integrating their social media ( Facebook & Google Reviews) and creating & testing contact forms were completed.